Marc Anderson Resume

Creation and maintenance. This document sets the tone for all aspects of the brand. Their mission, manifesto, voice, art usage, fonts and typography, iconography, photography and more is detailed in this 46-page brand bible.

Reviewed and gave explicit approval for anything that mentioned the School of Rock brand including posters and printed collateral created by schools. I worked with local news stations, reality TV shows and documentary film makers wanting to use the brand name. The goal was to make sure they were always on brand and working with productions that aligned with their core values. 

I oversaw the creative ideation, concept testing, performance analysis, copywriting and creative execution for all campaigns. The suite of campaign assets created for each one could be upwards of 400 assets and included: digital ads (static and animated), video ads in multiple aspect ratios for web and social, a suite of promotional print collateral and campaign specific photoshoots.

Worked closely with our digital ad agencies reviewing the data from all platforms to approve spending, assess performance and modify as necessary to optimize reach and lead generation.  

Scripted, cast, directed, produced and oversaw postproduction for dozens of high-quality videos each year including high impact ads, music videos, scripted productions and short documentaries. See their official YouTube channel for over 80 music, 28 student original songs, 18 educational, 15 brand, 11 program and dozens of other videos.

Photographs are a critical part of marketing to potential new students. They need to tell the story that kids of all ages can become musicians. That they’ll have fun doing it. That they’ll be accepted for who they are and make lifelong friends along the way. And that they’ll take the stage to play epic shows in iconic Rock ‘n’ Roll venues. School of Rock photos need to tell this entire story.

I cast, scheduled, and coordinated over 50 photos shoots around the world. The result was delivering hundreds of high-quality, professional photos to the franchise system every year. These were used in digital marketing, print collateral, email marketing, social media and more. Locations varied from in-school to professional performance venues like the House of Blues to major festivals such as Lalapalooza, Rock ‘n’ Rio and more.

Supported and collaborated with all corporate departments including Education, Operations, HR, IT and others. Projects I worked on were designing custom guitars with Gibson Brands, building an ecommerce platform which required the sorting strategy of over 4,000 products, named and branded several educational platforms, designed and developed of the School of Rock mobile application, and more.

Collaborated, activated and offered creative support for partnerships with entities outside of the company. Partners were Vans Shoes, the Society for the Prevention of Teen Suicide (SPTS), Gibson Brands Inc., Experience Hendrix, The Price Is Right, House of Blues and others.

I led outside creative and digital agencies, professional music studios, graphic designers, video production crews and more to deliver creative for large-scale productions and initiatives.

Maintained relationships with Universal Music, Sony, BMG, Warner Chappell and many other major music publishers to acquire and retain sync licenses.