Work History
Creative Director
School of Rock, 11/2019 to present
School of Rock is the world’s most revolutionary music education franchise. As of late 2023, School of Rock has over 67,000 enrolled students attending more than 330 schools in 15 countries around the globe – and their commitment to expansion is unwavering. They were recently named the Global Grand Champion, 2023 by Global Franchise. And I celebrate the community dedicated to inclusivity, diversity and safety they have built. My role as Creative Director is not only to produce world-class marketing creative but to also ensure creative brand standards are upheld across the entire School of Rock franchise system.
Creation and maintenance of the brand guide. More than a style guide, the brand guide sets the tone for all aspects of the School of Rock brand. Their mission, manifesto, voice, art element usage, fonts and typography, iconography, photography and more is detailed in this 40+ page brand bible.
Digital marketing campaign creative ideation, concept testing, performance assessment, copywriting and oversight of creative execution. Campaign deliverables include: digital ads – static and animated, video ads in multiple aspect ratios for web and social, a suite of promotional print collateral and campaign specific photoshoots.
Video productions. Direct and produce dozens of high-quality videos each year including short high impact ads, music videos, scripted productions and short documentaries.
Brand photography. Cast, schedule and coordinate at least 10 photoshoots each year. Locations vary from in-school, professional performance venue, major festivals and more.
Cross department collaboration. Work to support and collaborate with nearly all corporate departments including Education, Operations, HR, IT and others.
Collaborate, activate and offer creative support for partnerships with entities outside of School of Rock. Partners include the Society for the Prevention of Teen Suicide (SPTS), Gibson Brands Inc., Experience Hendrix, The Price Is Right, House of Blues and others.
Management of outside creative agencies, pro music studios and freelance designers to deliver on large-scale initiatives.
Maintain relationships with Universal Music, Sony, BMG, Warner Chappell and many other major music publishers to acquire and retain sync licenses.
Art Director
Contend Advertising Agency, 5/2019 to 11/2019
Art direction and design execution for branding, ad campaigns, pitch decks and more. Clients include Amazon, Microsoft, Ticketmaster, Disney and others.
Director of Design
Bionik | My Arcade, 5/2012 to 3/2019
As Director of Design, I led the creative team in brand identity and style guide creation. Those style guides were then used across all channels including packaging, email marketing, web banners, social media, product photography, trade show graphics, product videos and more. As part of the dreamGEAR LLC family of brands, Bionik makes exceptional, high quality video game peripherals that fill a need the customer didn’t know was there until presented with Bionik’s unique products. My Arcade is the love child of all things modern and retro within the gaming space. Collectible micro arcades and other devices playing officially licensed games including Pac-Man, Galaga, BurgerTime and others has led to My Arcade’s mainstream success.
Freelance Art Director
Shop LaBu, 6/2013 to 11/2017
E-commerce brand focused on eco-conscious jewelry, home goods and skin care products. Responsible for brand identity, product photography, web design and maintenance, packaging and social media / email newsletter assets.
Senior Graphic Designer
dreamGEAR LLC, 11/2009 to 5/2012
dreamGEAR is a video game accessory brand focused on bringing everyday gaming peripherals to the general public. iSound is an audio accessory brand whose extensive product line includes wireless speakers and headphones and other mobile accessories. As Senior Graphic Designer I was tasked with mentoring the design team for packaging, product photography and other various graphic design projects.
Graphic Designer
Cyfre, 12/2008 to 5/2010
Cyfre was a wireless technology company whose innovations included mobile signal boosters in the early days of the modern smartphone. As sole graphic designer I was responsible for the brand identity, packaging design, online presence and other various design projects.
Junior Graphic Designer
Theme2Scene, 9/2004 to 12/2008
Theme2Scene was an event planning company focused on delivering themed events and corporate parties. Clients included Boeing, Honda, Taco Bell, The Trevor Project and others. As junior graphic designer I was tasked with developing the art elements for dozens of themed events.
Software
Expert user in Adobe Photoshop, Adobe Illustrator, Adobe In-Design, Adobe Premiere, Adobe XD, Microsoft Office 365, Google for business, FTP and server file management, PC and Mac operating systems.
Education
Santa Monica College, Fine Art